Payne specialises in easy-to-open packs and has been behind a major consumer research packaging programme into attitudes to packaging.
Alison Evans, divisional managing director, said: "Our customers know and trust us from our existing long and fruitful relationships, and they can look forward to those excellent standards continuing.
"For them, and for future customers, becoming Essentra creates a more unified culture, giving our customers greater access to the group's collective skills and capabilities. Meanwhile for our employees, the rebranding brings them into a cohesive and engaging culture, with a forward-looking, dynamic corporate identity."
Evans said that the company would continue to focus on its packaging solutions and invest in systems and facilities to further strengthen the value it can add to customers.
"Our work to date has established our credentials in the creation of innovative packaging solutions from tapes to labels, cartons to foils and as Essentra Packaging we are now well placed to consolidate and further grow our market-leading position through focusing on the value we can deliver to customers and consumers," she said.
