The premium gin is distilled on a Northamptonshire farm and Blue Marlin created a brand that reflected the relationships behind the product. Warner Edwards is founded by Tom Warner, hailing from England, and Sion Edwards, a Welshman.
According to Blue Marlin, the graphics depict a weather vane pointing west to Wales and East to England where the 'E' and 'W' letters could stand for both an orientation and a nation. The same message is communicated atop the vane where a dragon, symbolic of Wales, shares a glass with a Lion, representative of England.
Blue Marlin London creative director Simon Pendry said: "It's not everyday that you have a brand story that so effortlessly avails itself to design. We wanted to reflect the incredible story of friendship behind the brand as much as possible. The bold yet simple graphics and structure will drive Warner Edward's premium on shelf appeal."
Brand co-founder Tom Warner added: "We had a simple vision – to create a great gin. It was really important to Sion and myself that the rich heritage of friendship and family our brand is built upon was central to our packaging. We knew Blue Marlin had extensive experience of huge global brands and just as many start-ups, so we were always confident it would produce a fitting design for us."
