Trade Resources Economy A CAGR of 10% in Africa Has Largely Been Driven by The Nigerian Market

A CAGR of 10% in Africa Has Largely Been Driven by The Nigerian Market

Its latest soft drinks research found this growth has been fuelled by health concerns towards the lack of safe drinking water across many African countries, combined with rising consumer incomes.

In the last five years, growth levels have remained consistently high across the continent, with double-digit increases posted in a number of countries.

A compound average growth rate (CAGR) of 10% in Africa has largely been driven by the Nigerian market.

Nigeria makes up two-thirds of the region's packaged water contribution.

Other countries seeing growth are Tanzania and Ghana.

Chris Strong, analyst at Canadean, said while many African states are now benefiting from rising levels of GDP and an expanding middle class, the availability of fresh drinking water continues to be a problem.

"Rising prosperity and increasing health concerns have helped drive consumers towards packaged water options."

Satisfying the demand for safe drinking water in a historically poor continent has meant that cheaper sachet packaging has tended to dominate the market.

A market share of 54% was recorded for the pack type in 2013, most of which was contributed by Nigeria and Ghana.

Sachet packages are generally more affordable for consumers on low incomes and are very cheap to produce, which has enabled soft drinks companies to build market share in these countries.

In the coming years the African packaged water market is projected to continue growing, albeit at 55 CAGR, with public water supplies still remaining limited or unreliable.

This reflects concerns over the quality of infrastructure across the continent, as well as uncertainty about the introduction of more expensive PET bottles in the key Nigerian market.

Source: http://www.packagingnews.co.uk/news/health-concerns-and-rising-prosperity-drive-african-packaged-water-market/
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Health Concerns and Rising Prosperity Drive African Packaged Water Market