Spurred by the summer weather and fixed interest rates, the group is hopeful consumer confidence will 'ride high into August'.
Total UK retail sales have seen a 2.2 per cent lift on a like for like basis from July 2014, as improved consumer confidence finds its way to the tills, says BRC.
Online sales of Non-Food products in the UK has grown 14.7 per cent in July versus the same period last year, while furniture and home accessories formed the top performing categories.
Director general of the British Retail Consortium, Helen Dickinson has credited the continued hard work by retailers tapping into consumer demand for the lift in sales.
“Despite being a slight slowdown compared with last month, today’s sales growth of 2.2 per cent compared with this time last year reflects the continued hard work by retailers,” she said.
Head of retail, KPMG, David McCorquodale, added: “retail sales remained positive in July as improved consumer confidence is slowly winding its way to the tills.
“Heading into the start of the school summer holidays, sales of children’s footwear and fashion were given a boost as families kitted out the kids ready for the beach.
“Looking ahead, retailers will be hoping more summer sunshine coupled with confirmation that interest rates will stay at 0.5 per cent, will keep consumer confidence riding high into August.”
