Legislation on plain packs could come into force early next year with the Irish government signing off the proposal yesterday (29 May). The brand name will be presented in a uniform typeface for all brands and packs would be in a plain neutral colour.
Irish minister for health, James Reilly, accused tobacco companies as "purveyors of death" and revealed that he lost members of his family to smoking.
If the plans do go ahead, then Ireland will be the second country in the world to implement plain packaging on tobacco products. Australia introduced the measure last year.
Source:
http://www.packagingnews.co.uk/news/ireland-to-press-ahead-with-plain-tobacco-packaging/
