Ardagh has helped with the development of the redesigned Malibu bottle, retaining the feel of the brand while adding more of a contemporary, modern touch.
Ardagh's product development team used ?advanced design technologies to reduce the blow blow production ?to ?best in class weights of – 450g for the 70cl version and 455g for the 75cl-? whilst retaining all the design features of the bottle.
A new clear window around the bottom of the bottle is intended to maximise shelf-appeal by highlighting the fresh, clear spirit.
The new logo is clean and modern,? evoking the 'free and easy spirit' of Malibu.
Katarina Nielsen, global brand director at Malibu, says: "Malibu is the coconut and rum based spirit with a vibrant Caribbean mindset – and our iconic white bottle is well-known worldwide. But even something great can evolve. And that's just what we've done with the new design."
