The 'Home&Trend Awards' Were Presented During The Tendence Consumer-Goods Fair

The'Home&Trend Awards'were presented during the Tendence consumer-goods fair for the second time by the LifeCare Initiative in cooperation with Messe Frankfurt.The'Trend Product of the Year 2012'given by the LifeCare Initiative and Messe Frankfurt is a seal of quality."We see that the trend is shifting away from the'hunt'for bargains to a much more conscious purchasing decision",said Harald Schultes,Chairman of the LifeCare Initiative.The winners of the award are chosen not only by a jury of experts but also by consumers.

An independent consumer prize,the'Home&Trend Awards'were presented on the opening day of Tendence,24 August 2012.As in the past,the awards for the'Trend Product of the Year'went to European exhibitors from the furnishing sector."We consider it important that the decision is taken not solely by a jury of business researchers,architects,design and lifestyle experts",explained Schultes.Speaking on behalf of Messe Frankfurt,Nicolette Naumann,Vice President Ambiente/Tendence,was also enthusiastic about the'Home&Trend Awards':"Distinctions such as the'Home&Trend Award'help consumers and retailers to make important decisions.As the most important order platform for the Christmas business,Tendence is the optimum setting for this."

Apart from an excellent overall impression,the criteria on which the winners are chosen include design,innovativeness,product benefits,ergonomics and ecology.The five best products with the highest overall rating are also entitled to use the coveted'Golden Award'signet.