Trade Resources Industry Trends Moto G and Moto E Aren't for The Chop After All

Moto G and Moto E Aren't for The Chop After All

Motorola has refuted reports that its Moto G and Moto E smartphone lines are to be culled.

The company's Chinese owner, Lenovo, recently revealed that the Motorola brand was to be phased out, and that the American entity's phone range was to be assimilated into its own. It seemed as if the 'Moto' brand would represent Lenovo's high-end offerings, while its own 'Vibe' brand would pick up the low-end.

Moto G and Moto E Aren't for The Chop After All

This led many to speculate that the popular (and highly affordable) Moto G and and Moto E lines would be discontinued. That doesn't seem to be the case, however.

"Although we are simplifying the combined Motorola and [Lenovo] portfolio, we have no plans to retire Moto G, our most successful smartphone, or Moto E," a Motorola representative told The Verge.

It seems there won't be a clean divide between top-end Moto and low-end Vibe, either. Rather, regional differences will dictate which handsets are released where.

Cutting the Moto G would have been an extraordinary move. It's been one of the most popular smartphone lines of recent years, and has helped establish the current trend for high-quality but low-price Android handsets.

However, prior to this statement, the future of the even-more-affordable Moto E seemed in doubt. Just recently, a Chinese interview with Lenovo executive Chen Xudong suggested that Motorola's entire 2016 range would feature fingerprint sensors and 5-inch or bigger displays.

Source: http://www.trustedreviews.com/news/moto-g-and-moto-e-aren-t-for-the-chop-after-all
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