Sonaa is a Shoreditch-based,?digital design and creative agency specialising in online campaigns through mobile or in-store. The company has joined 1HQ's team at its Windsor office.
1HQ chief executive Mark Artus (pictured) said that the relationship between the two companies had started three years ago. The have developed campaigns including work for Unilever and Optimum Nutrition.
"They [Sonaa] have a great wealth of knowledge," said Artus. "It's not just about coming up with the big idea but what is the best digital enabler. It's putting packaging at the heart of a brand."
Pat Fahy, creative director at Sonaa added: "The opportunity of working alongside the strategic and innovation team in Windsor will allow for stronger and more seamless initiatives, being built through enabling brands to implement solutions that enhance the customer experience journey. Early in the New Year we will be inviting clients to visit Windsor to demonstrate how technology can enable the customer experience journey from product ideas to engagement."
