Carlsberg UK is expanding its San Miguel range with the addition of two new alcohol free beers.
The new San Miguel 0.0% and San Miguel 0.0% Limon are initially available to off trade.
San Miguel 0.0% launches in Tesco and Asda as well as smaller convenience retailers, beginning February, while San Miguel 0.0% Limon will launch in Asda and convenience stores in March, reports The Drinks Business.
Carlsberg claims that San Miguel 0.0% is the first Spanish lager with 0.0% alcohol and San Miguel 0.0% Limon is an alcohol-free lager with real lemon juice which are packaged in 330ml bottle and 330ml slim-line can respectively.
Commenting on the launch, Carlsberg UK Brand and Insight director David Scott was quoted by The Drinks Business as saying: "As a leading beer and beverage company in the UK, we constantly monitor consumer demand and respond to current trends with innovations in our portfolio.
"The insight is showing there is consumer desire for great-tasting 0.0% beers, providing that same refreshing lager taste, for occasions when alcohol may not be a suitable choice.
"Research suggests that alcohol free beers will play an important role in attracting different demographics into the beer category in the future. Therefore our customers can expect further innovation in the alcohol free market from Carlsberg UK during 2015."
