Fulcrum North America has hired a mobile tech rep. Buddy Spafford will drive the new Fulcrum van up and down the East Coast to visit dealers, organize demo events, expos and clinics on Fulcrum wheel technology, from ceramic bearings to the company's patented road tubeless 2Way-Fit system.
Fulcrum NA said it's investing in education to help dealers understand and better sell wheels to consumers. The program will also boost brand visibility in the North American market.
"Spafford bring years of experience as a highly qualified mechanic and wheel builder and has a proven track record working with IBDs," said Ty Daugherty, director of sales for Fulcrum North America. "We are excited about his passion for the IBD network and the energy that he will bring to our Fulcrum dealers in the Eastern U.S."
Spafford will track IBD and consumer trends and he will also be responsible for syncing up with the brand's sales reps.
