Moosehead is a hair styling range for blokes who don't think their heads should smell like strawberries or roses, but still get that real men do use hair products.
"The idea of the range is to be fun, entertaining and inspired while actually giving guys' quality product that is on trend, not just gel in a tube," the brand states.
Because men have short memories, Moosehead releases seasonal gift packs as an opportunity to strengthen brand awareness with the target audience, the urban guy. The gift packs are also a tool to attract new users.
Anthony Cody, creative director and owner of Tweak Design, Moosegead's agency, told PKN where the idea for the new gift packs came from:
"The brand has always targeted the youth market and therefore we explored concepts that are found within youth culture. Ideas such as stencil art, T-shirt graphics, tattoos and graffiti are all areas of interest in their world. We integrated urban graffiti with the Moosehead brand, to connect with the youth consumer and create standout within the category. The packaging colour ways linked back to the core range of products for consistent brand imagery.
The packaging is printed on cardboard using six colours and a matt cello glaze vanish. A moulded plastic insert was used to hold the product inside the box.
The gift packs contain a face & body scrub and hair & body wash. The blue pack also contains an iPad cover; the gold pack, mini bass speakers.
