The company said features numerous technical upgrades and presents the 2014 product line in a more dynamic fashion. Redline, founded in 1974, is owned by Seattle Bike Supply, an Accell Group company.
"The new site includes extensive product information to help customers understand Redline’s complete range of bicycles, parts and accessories. Numerous bike images, product descriptions, key features, specifications and geometry information are now available," the company said.
The entire site allows consumers to share products via social media including Facebook, Twitter and Pinterest.
The site has a responsive design that allows users to have an optimal viewing experience across a wide range of devices including phones, tablets and desktop screens.