The Emergence of Large Foshan Throw a Certain Number of Private Factories

In the ceramic industry, private fire polishing factory has not news, although the blame takes a "man bites dog" summoned up the courage, but because a long time, we all take for granted, it flattering. As early as two or three years, private factory just throwing Zhanlu Tau Kok to be called the Xing Bo also. A few years later, the emergence of large Foshan throw a certain number of private factories and businesses have to do with shape. Indeed, building ceramics industry in the last financial crisis and the real estate downturn suffered a double blow, and many well-known brands are facing difficulties, and has a booming private polishing factory, an unexpected brand factory sold to the private brick throwing plant phenomenon. Both sides seemed happy the way, the paradox of a market economy, the issue, even do a like a logical. It should also be applied ceramic industry with Chinese characteristics, special things, it was not very broad view of the author, not been found and abroad, a similar phenomenon in other industries. I am afraid I may say so, the author of Private polishing factory is still in the hearsay condition, has not personally throw the private plant, to understand its true internal operations. In the author narrow and immature understanding of the so-called private cast factory, nothing more than to have no production line, only buy a few polishing line, several milling machine, and then bought the brick from other companies, for the final polishing, cutting, milling process, and then sold the manufacturers. Clearly, although he takes the goods from the manufacturer, but certainly can not be considered dealers, because he did not directly face the end consumer, but to sell to dealers. If the cross-step forward to understand more of the private cast factory OEM business, he did not line, specify the required manufacturers to their production and processing products. This Ceramic OEM brand within the industry only difference is that more private final polishing plant planing and grinding processes. The professional division of labor according to market, manufacturers and distributors of normal division of labor is very reasonable, as long as an adult, basically all know that many of the world renowned brand of its own no production facilities, manufacturers are looking to for their OEM. As we all know that the OEM who has a brand value, even if it is the beginning of operation of the brand positioning of its products are generally priced higher than the manufacturers sell their products. That is, the OEM process is a value-added process. Like many products in China to sell its own brand is cheaper, but once the sign affixed foreign brands, the price to several times higher, and this is added value. In general, the process can not be achieved if the OEM effective value-added, there is no support for its OEM business profit margins to survive, and can not afford and manufacturers to market products directly compete. Of course, the OEM's brand influence is very large, far higher than the manufacturer's brand influence excluded. However, if this happens, OEM business is not their products will not add value. Very interesting and puzzling is that private plants are not throwing power of a strong brand impact, brand-name can only be regarded as very weak, and its addition to product price is relatively low, cost-effective products to fight, but there is nothing in the market, the competitiveness of particular. What makes it capable to OEM manufacturers there? The process to know the OEM is no value-added process, and even the process of impairment, because their prices are manufacturers of products than those low prices a lot. So to maintain its profit margins come from the production, the price is how to build? This is not the equivalent of a little-known domestic brands, own no production line, go to GM or Honda to its OEM and then put on the market price of the car than the cheap generic and Honda also sell it fire, making a lot of profit. This possible? Who also think it's impossible, because this little paradox. But what happens in the building ceramics industry it! Source: Colorful House Ceramic