Several apparel retailers worldwide are adopting various ways to attract consumers from both local and international markets. According to the clothing retailers, technology plays a vital role in retailing.
In an interview with fibre2fashion, Mr. Paul Kendrick, marketing director of JD Williams Group, said, “We believe that technology will have a huge part in retailing, for instance we will know when a customer is a few yard away from one of our stores and a text offer can be sent to their handheld device. Same can be applied to advertisements on TV that will be tailored to who is watching. ”
“Apparel retailers need to develop a better understanding of whom their customers are – almost on in an individual way,” he adds.
Mr. Clary Jeffrey, co-founder and owner of Loincloth Los Angeles, says, “It seems as though the forefront of progressive retail is the recent boom in subscription based sites that have found different ways to offer a curated shopping experience to their customers.”
“Device apps are popping from retailers of all sizes and clothing brands like Uniqlo have created social apps that allow customers to share their looks and personal style. Mobile apps are also expected to take over in the next few years,” he informs.
Moreover, Gilt and Jack Threads have been the leaders of the flash model where they email daily curated sales to their subscribers. Fab.com has recently taken it to the next step and introduced a social media shopping platform where users follow lifestyle products and only receive emails based on interest.
Furthermore, several e-commerce clothing retailers have adopted online marketplaces models that allow brands to reach customers and to sell products internationally as an emerging brand rather than being confined to the local market. This is likely to change shopping trends.
