Sales of Esdevium's Dobble game are soaring at one indie toy retailer thanks to strong word of mouth support.
Wise Owl Toys in Worcester has sold more than 1,700 units of Dobble-the most for any UK toy indie.
In-store demonstrations of the game have helped it flourish without the need for TV advertising.
"Dobble has been our highlight of the year,"Wise Owl Toys store manager Mark Stewart told ToyNews.
"We've sold the most in the country.We've been stocking it since April last year and have sold over 1,700 since.Using our Facebook page,we are selling Dobble around the world.
Source:
http://www.toynews-online.biz/news/37954/Dobble-sales-soar-at-Worcester-Toy-indie
