As of late January, Tactical Media Group has purchased and installed 12 displays in Puerto Rico. The latest was mounted to the side of a parking garage in the San Juan metro area. The digital billboard is about 4.3 meters tall by 14.3 meters wide. Certain consideration had to be made before the installationDue to its size and the existing structure that this display was being mounted on, certain considerations had to be made before the installation could take place. The design had to include access points and catwalks behind the display due to the height of the display on the building façade. The first 11 displays in Puerto Rico were standard billboard installations on steel poles, making the mounting of this digital billboard on the side of a parking structure unique to the area.
"We had to take into account many different variables such as the design of the building, the weight of the structure and the LED display versus the load capacity of the building, the internal components of the building, and even wind conditions," said Eduardo Galindez, Partner at Tactical Media Group. "One of the other main factors was making sure the display provided rear and front access to fit servicing needs, and in this area Daktronics products provided us with a clear advantage."
"This particular location was ideally suited for an LED display; therefore, we decided to convert from mesh to an LED product," said Galindez. "Moving forward, we will continue to analyze our installation locations along with the strategy of each advertising brand, product and service, and select the best product that offers the most benefit."
Source:
