Anthem Worldwide, brand development division of Schawk (NYSE: SGK), said that its Anthem Toronto office has redesigned the cookie packaging for the Girl Guides of Canada-Guides du Canada, for celebrating and inspiring ‘Girl Greatness.’
For Girl Guides of Canada-Guides du Canada Girl Guide Cookies are the official fundraiser, said the design firm.
It is said to be a key component of the Guiding program, which provides girls with opportunities to discover, explore, and make a difference, and also building the leadership and life skills to increase their confidence and self-esteem.
Chocolatey Mint Cookies are traditionally available for sale in October and the Classic Chocolate and Vanilla sandwich cookies become available in April.
Anthem Worldwide's Canadian office managing director Anne Dean said the company brought the Girl Guides story to life with an innovative approach by building on consumer insights and bettering the focus of the brand idea of 'Girl Greatness.'
"The new design acknowledges the proud heritage of Girl Guides of Canada while contemporizing the journey of Guiding to girls of all ages," said Dean.
