Trade Resources Industry Views Chilgrove Gin Signs an Export Agreement Monopoly Distribution Board SAQ in Canada

Chilgrove Gin Signs an Export Agreement Monopoly Distribution Board SAQ in Canada

Chilgrove Gin, along with its export partner The British Bottle Company, has signed an export agreement with the government monopoly distribution board Société des Alcools du Québec (SAQ) in Canada.

The move comes in response to the increasing consumer demand for English gin in the country.

Under the agreed terms, Chilgrove Gin will make its product range available in Canada by early 2015.

SAQ reported that gin accounts for 10% of all spirit sales in Quebec, while English gin generates over CA$36m (£19.9m) in sales in the state alone.

Commenting on the export deal, The British Bottle Company founder Red Johnson said: "This is a very exciting time for British craft spirit exports and Canada is highly influential as a market for British luxury drinks brands.

"British exports complement the high quality spirits created by the new generation of Canadian craft distillers, so the market is perfect for a brand such as Chilgrove Gin."

Chilgrove Gin anticipates that the English gin will continue to drive the spirits market in Canada and across the globe.

Source: http://www.drinks-business-review.com/news/chilgrove-gin-to-expand-product-availability-to-canada-051114-4428207
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Chilgrove Gin to Expand Product Availability to Canada