Fresh Promise Foods, a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, has unveiled its proprietary HPP Fressurized symbol on its recently launched line of organic chewable juices.
Fresh Promise Foods decided that high pressure processing, or "fressurizing" was an important quality for its new Harvest Soul Organic Chewable Juices to ensure they were offering discerning organic juice consumers the freshest and highest quality juice possible.
To validate their HPP Fressurized difference, Fresh Promise Foods put their Harvest Soul juices through a series of rigorous tests and 3rd party validation studies checking for the presence of certain microbiological materials and the verification of the product shelf-life. The tests validated the juices for a 60 day shelf life, more than 10 times the shelf-life of those not utilizing HPP. The technology used by Harvest Soul to achieve its Fressurized difference applies extreme pressure to the finished product, protecting vitamins, nutrients and enzymes, while killing unhealthy bacteria and microorganisms.
Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President said, "When consumers see the 'HPP Fressurized' mark on all Harvest Soul Organic Chewable Juices as well as other future juice flavors, they will be confident that they are choosing some of the freshest and highest quality juices available. It is our contract with the consumer. While in its infancy, we believe HPP is the future of the organic and natural products industry."
Quirk continued, "However, due to its 'newness,' launching a product that has gone through high pressure processing does not seem to have consistent standards and validation methods throughout the country. Absent of any industry coordination, we decided to ensure our product quality with our own HPP Fressurized mark, essentially providing a guarantee to our consumers about the quality, freshness and safety of our products."
Harvest Soul Organic Chewable Juices, available in Green Fusion and Tropical Fusion, are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, and never made from concentrates or have added flavors or sugar.
Source: Company Press Release
