Ball Packaging Europe has launched the 25-centiliter slim can with an in-built straw, in the Polish market.
The straw-integrated can will debut with Sulimar Brewery's Cornelius Grapefruit flavored beer.
The self-activated straw pops up when the tab of the can is opened.
According to Ball, the in-built straw makes it easy to drink the content from can, while the slim can suits calorie-conscious consumers.
Ball general manager Tomasz Janowski said: "Our cans always give consumers something more than just packaging.
"This can solution is convenient for parties and multiple on-the-go occasions and brings a fun element to enjoying a beverage. We anticipate that this innovation will be well received by consumers and see it as an exciting opportunity for Ball to launch this technology in a progressive market like Poland."
Ball provides drinks manufacturers with an option to customize the straw with laser logos, images and messages on the exterior.
Sulimar brewery has testesd this new packaging format and has partnered with Zabka chain stores across Poland to sell the product.
Sulimar brewery owner Mariusz Supady said: "We hope that the convenience and innovative character of the can, combined with Cornelius's new graphic design, will appeal to our main target group - women, as well as the men who often convert to flavored beers as a refreshing summertime drink."
Image: The straw pops up when the tab of the can is opened. Photo: courtesy of Ball Packaging Europe.
