The COTTON USA “Skin Talk” campaign in the UK commissioned a landmark scientific study of the link between the tactility of fabrics and their effects on mood.
The results showed that natural, quality fabrics not only have a positive impact on mood but that U.S. cotton fabric consistently performed the best.
In the study, participants handled a variety of man-made materials and cottons while scientists measured their brain activity. Scientists analyzed brainwave outputs and used the results used to create musical signatures for all the fabrics tested.
The man-made fibers resulted in higher levels of activity, indicating stress, dislike and boredom. Those who touched cotton had a more positive, relaxed frame of mind, with the U.S. cotton fabrics triggering the highest levels of interest, well-being and calm.
