Trade Resources Industry Views The Move Follows an Initiative Announced by The Government Earlier This Year

The Move Follows an Initiative Announced by The Government Earlier This Year

Costa Adapts Packs to Include New Label System

The move follows an initiative announced by the government earlier this year.

In June, the government announced that a new front-of-pack food label that has the support of big brands, health groups and all the major supermarkets was to be rolled out across the UK across the next 18 months.

Costa also said that the redesign incorporates lighter packaging. It said it has been designed to use fewer resources – saving over 18 tonnes of paper annually.

This initiative is part of the company's drive to achieve zero waste to landfill operations by 2017.

Commenting on Costa's new packaging, head of food Jane Treasure said: "At Costa, we are delighted with the improvements we have made to our packaging and the customer response to it.? Now using fewer resources and displaying new nutritional labelling, this re-designed packaging demonstrates Costa's role as an industry leader with regard to corporate responsibility and sustainability."

For the first time, product packaging now also includes the Costa Foundation logo. The Costa Foundation was established to support coffee growers around the world, with the aim to relieve poverty, advance education and improve the health and environment of coffee-growing communities.

To date, the Costa Foundation has funded the building of 42 schools and improved the social and economic welfare of coffee-growing communities, according to Costa.

Treasure added: "Costa is dedicated to corporate responsibility both in the UK and abroad and we are proud that the Costa Foundation logo displayed on the packaging will allow consumers to understand the positive impact of their purchases amongst coffee-growing communities around the world."

The new packaging is part of parent-company Whitbread's wider corporate responsibility strategy, 'Good Together' which aims to ensure long-term sustainability of the company. Under the Good Together strategy, Costa has set clear targets to achieve by 2017 related to the Environment, Customer Wellbeing and Team and Community.

Source: http://www.packagingnews.co.uk/news/costa-adapts-packs-to-include-new-label-system/
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Costa Adapts Packs to Include New Label System