Bosch redesigned its website after market research showed more users are accessing it from a mobile device.
Robert Bosch LLC has implemented major design changes to its website. A new design makes it easier for users to search for, select and purchase Bosch products using either a desktop or mobile device.
“This initiative was driven mainly by a shift we saw in the marketplace," says Jean Philippe “JP” Persico, manager, digital innovation and strategy, Bosch Aftermarket North America. "Our research and website analytics indicated that our customer base – including do-it-yourselfers and automotive service technicians – was more frequently utilizing a mobile device to search for the parts they needed and to make purchases."
According to Persico, the Bosch design team worked to develop a user-friendly experience to help the website user quickly search for and find the right part from among the hundreds of thousands of SKUs in the Bosch product database.
With the new design, users have the option of either browsing the parts catalog by category or identifying up to three different vehicles and searching all the Bosch parts offered for those specific vehicles. From either path, once a part is selected, the integrated where-to-buy function is just a single click away, simplifying the purchasing process.
Bosch's efforts were recognized by the Car Care Council Women’s Board when it awarded the redesigned website the Automotive Communications Award for best B2B website at its awards ceremony, which took place during the 2014 AAPEX Show in Las Vegas.
