Branding and packaging design firm Parker Williams has designed label for Sarson’s new pickling vinegar.
The new label has been designed for Sarson’s Specialty Pickling Blend, in a bid to increase the value of the vinegar brand.
The clear and informative label features animated imagery, recipe and string-and-tag device that shows the Sarson’s dark red brand identity.
Parker Williams creative director Jo Saker said: “Home pickling has exploded, with some retailers posting a 400% increase in sales of pickling kits.
“As a keen vegetable grower and pickler myself, I know this is in part down to the health benefits of pickling, and in part because it really is a creative craft.
Sarson’s brand manager Noa Hasegawa said: “We wanted to create a product that gave customers a great new way to approach home pickling, developed by a heritage brand they trust.
“The Parker Williams team delivered something that stands out and importantly, reflects the idea behind the product. It will no doubt help many more food-lovers try their hand at pickling.”
Parker Williams provides branding and designing services for its clients such as Paddy’s Bathroom, Rachel’s, Ella’s Kitchen, Scotts, Emerge, Branston and Waitrose.
Sarson's is a brand of malt vinegar brewed in the UK. It is sold in pear shaped bottles with a flip top.
The brand is currently owned by Mizkan. It also produces vinegar for Sainsbury's , 3663 , Chef and Independent.
