Breville announced this week that exciting new products and international expansion were central to the Australian company’s future plans. Let’s take a look at the five products Appliance Retailer tips to be essential to these endeavours:
Brand new from those clever designers working under the Sydney flight path at Breville HQ is The Boss, an RRP $999 superblender that can create finely textured smoothies, soups, sorbets and dips.
The Oracle (RRP $2,499) is Breville’s ‘automatic manual’ coffee machine, a world’s first innovation that combines the luxury of espresso coffee at home with the simplicity of essentially letting the machine do all the heavy lifting for you. This beast of a machine more than any other demonstrates Breville’s commitment to product development and innovation.
It’s not so much the Tea Maker (199 pounds sterling) but the world famous chef staring wistfully at/through it. Sage by Heston Blumenthal gives Breville an international market that is the envy of local rivals.
The award winning YouBrew is an Australian designed ‘conference coffee’ maker specifically crafted for the US market. Breville wants to make a big impact at the mid-to-high-end of America, and is making inroads through its successful association with much loved retail brands such as Williams-Sonoma.
The last piece in the puzzle is perhaps the most significant. Breville is a much-loved, respected and trusted brand, but until it signed the machine partner deal with Nespresso, it was not a fashionable brand, nor was it a luxury lifestyle brand. The launch of Nespresso’s Mother’s Day range, in partnership with Breville (and De’Longhi), will catapult Breville into the world of supermodels, Oscar winning actors and glamorous grand cruisers.
