American fashion model Nargis Fakhri, who debuted in Bollywood with ‘Rockstar’ last year, has been roped in as the face of India's leading online fashion and lifestyle store, fashionandyou.com. She was recently showcased on the portal's website and social media page through a quirky teaser campaign.
The svelte model turned actor will now feature as Brand Ambassador for the private sales club which houses fashion and luxury brands across apparel, designer wear, accessories and much more.
"Nargis Fakhri epitomizes fashion and style which complements our brand positioning. She is representative of the sophisticated appeal our customers expect from us. We are very excited about the upcoming work that we will create with her as we drive our brand awareness to its next level,” said Trivikram Thakore, Marketing Director, fashionandyou.com.
"I am really pleased to be associated with one of the fastest growing online fashion platforms today. This is my first official association with an e-commerce brand although I have always been shopping online," said Nargis Fakhri.
Fashionandyou.com targets the style conscious shopper with an eye for upcoming trends in fashion. Nargis Fakhri represents this consumer and hence personifies the essence of the brand convincingly.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=117353
