Houdek's new Bavarian meatloaf products look as if they are served on a typical wooden board used for light meals in Bavaria, according to Südpack. At the same time a large transparent section gives consumers a view of the contents. Houdek turned to Südpack for the development of the 'wooden packaging'.
In a statement, Südpack said that the print image that gives the new packaging base a deceptively natural wood look supports the natural effect of the paper lamination and draws attention to its Bavarian origins at a glance.
We want a packaging that conveys Bavarian values – natural, top-quality and traditional – in a contemporary way," said Olaf Hakenbeck, head of sales and marketing at Houdek. "We have been successfully working with Suedpack for many decades, so we turned to Ochsenhausen with this request."
He added: "The development occurred smoothly. The packaging was ready for the market within a few weeks. We are very satisfied with the packaging for our meat loaf.
"The customers can see what they are buying at first glance and it is quick and easy for us to process the film. What completely won us over, however, are the exceptional presentation opportunities at the point of sale."
