United Biscuits, a leading manufacturer of biscuits, snacks and cakes in the UK, has launched McVitie's Cheddars Crispy Bacon.
The new Crispy Bacon flavor addition to the McVitie's Cheddars range will be available in the same 150g roll wrap format as other products in the McVitie's Cheddars range. It will feature a purple colour at one end to differentiate from the core range.
The product will be supported by an initial trial price mechanic, as well as price-links to existing McVitie's Cheddars lines.
United Biscuits Savoury Biscuits Brand Director Gerry Roads said that Bacon is a mainstream, everyday flavour that consumers love and the company is looking forward for the sales opportunities the launch of McVitie's Cheddars Crispy Bacon will provide retailers.
McVitie's Cheddars Crispy Bacon flavor is available to buy at a MRRP of £1.41.
