With the development of market economy and the improvement of social productivity, stationery demand also change as well as consumption concept, especially in recent years,as the improvement of people material and cultural life.The consumption idea of consumer is higher and higher.It also brought the challenge for stationery manufacturer.Group purchase have been popular.
There are lots of discount activities of group purchase in big stores, shopping malls and online shops.Stationery industry to pass the such marketing model to the consumers in frist time.And the model of group purchase is not only spend less moeny for consumers but also can improve the sales for shop in the short term. New pursuit of healthy and environment protection There are many staionery brand in market.But with the change of consumer idea.The quality of products has been the key points for the consumers.They hope enjoy the useful products with health.Face the new maket, most of stationery turn into the blank spot in market.More and more fierce competition turn the price compeition into service competition.Its health, environmental protection, fashion become a byword for stationery products. Price competiton turn into service competion At present, with the increase market competition and unceasingly improve of consumer quality.It is difficult to expand the market if just depand on the trraditional sales.The staitonery suppliers should be turn the competition from price to service.There is not the high loyalty for any brand.So that final decisive is the service quality.
