Trade Resources Industry Views WaveGrip Launches Latest Branding Innovation

WaveGrip Launches Latest Branding Innovation

UK-based manufacturer WaveGrip has launched a choice of different colours for its Can carriers.

The innovation is expected to enable beverage producers to come up with more on-shelf impact and make their brand stand out amid competition.

WaveGrip claims to be among the leading efficient carriers in the market and also the most environmentally-sustainable.

Further, it claims to possess the versatility to be adapted for various types of drinks businesses ranging from smaller artisanal producers to high volume producers.

Its WaveGrip applicator technology a result of close collaboration with OEM partners around the world can be integrated easily into the latest available packaging equipment, says the carrier manufacturer.

The new innovation in the form of WaveGrip Colours, it says brings the extra benefit of additional brand impact clubbed with the most latest in multi-packing technology to beverage producers.

WaveGrip has initially introduced four stock colours for the carriers in Noir (Black), Tangerine (Orange), Fury (Red) and Envy (Green). It says that customized colours can also be specified by beverage manufacturers to enable co-ordination with a specific brand or design.

The new WaveGrip Colours in line with all carriers of the company are claimed to be value-engineered to be lighter in weight. However, they are still strong enough and use less plastic compared to existing solutions, while collating cans securely to the rigorous standards required in the retail segment, says Wavegrip.

WaveGrip managing director Aaron McIvor said: “Colour has long been recognised as a high-impact element within a well-designed packaging solution for any number of beverages, quite often establishing its ‘hero image’. Think Tango. Think Perrier. Think Coke. Think Guinness.

“For a consumer in a hurry it can be the guide that triggers the seamless progression from eye, to hand, to shopping trolley. And as part of the way in which it presents itself, outer packaging has a vital role to play in helping to deliver a fully satisfying customer experience.”

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