The food packaging company said that is now offering retailers a range of options to "make their packs stand out from the crowd". These include incline display, click and connect, easy grip, and inlaid portion packaging products.
The new products are part of the Linpac Packaging Freshware range which was launched at the beginning of the year to cater for the rising popularity of chilled retail and prepared convenience foods across Europe.
Alongside their standard range of New Leaf and smooth wall hinged containers, Linpac customers can now choose from the following:
Pyramid Packs – ideal for any wet salad or deli category such as cous cous, coleslaw or pasta, these funky rPET containers come lidded or tray sealed and provide, what Linpac describe as, excellent? shelf appeal. Vertifresh Salad and snacking pack solutions – the vertical presentation design ensures maximum visibility of the contents and multiple clip-in topping trays segregate toppings, dressings and protein options to ensure the meal stays fresher for longer. Bol Salad Collection – Stylish round bowls ideal for colourful fruits and wet or leafy salads. The design of the bowls prevents leaks and helps retain freshness for longer.
Linpac Packaging vice president for marketing and innovation Joanna Stephenson said: "Everyone is leading busier lives, eating patterns are changing, basic cooking skills are declining and the desire for fast healthy food that is easily prepared is key for the 21st century consumer.
"Retailers are looking for packaging which displays their products well, drives sales and at the same time creates minimal in store and in the home wastage, whilst food processors and packers require packaging which enhances product value through longer shelf life and also performs efficiently and cost effectively in the food processing supply chain.
"This innovative range of salad containers from Linpac Packaging addresses these needs. We are also able to work with customers to deliver bespoke solutions for their products, ensuring we have our finger on the pulse when it comes to 21st century pack innovation and meeting retailer and consumer trends."
