Along with the decline of foreign trade of stationery exports,the domestic sales has become the industry consensus, prosperity of the domestic market and emerging markets to develop has get into a higher place.In view of the two aspects of the situation, the creation of independent brands,and enhanced their own internal work,this consciousness must continue to exist in the enterprises and also in the mind, as a result, the research and development of industry to form scale production of one-stop manufacturing clusters.
Enhance the brand and practice internal work
Open up the domestic market, right now the students stationery industry is facing the the biggest dilemma of not enough hard of independent brands, some small and medium-sized stationery production enterprise just do the enterprise development mode of processing products, and some of the largest stationery manufacturing enterprises can see the necessity and importance of independent brands, so they start to create their own brands and get into action, predictably, it is very benificial to have this consciousness to the development of collective industry.Influence of promoting the brand is self-evident for the development of stationery enterprise.When having their own independent brands, then in terms of promotion should also have greater fermentation, on the one hand is to establish a wholesale outlets and sales outlets, on the other hand is a sales cooperation relations with some businesses at home.Thus, no matter the sales channel or the sales platform,they must be helpful for the growth of independent brands, of course, you can directly access to all aspects of feedback information from the marketing consumer,and can also produce new faster development.
Improve the ability of independent research and development
Have their own independent brands and ability of independent research and development, it does not need to preach by others but it can quickly spread.The market is always changing, with independent of research and development and capacity of design production,then it can quickly adjust direction,and can be faster to keep up with the pace of market changes.In addition, with the ability of independent research and development, manufacturers can be more quickly to put the new stationery products to the statioenry market, and grab the best-selling market cake, while those small and medium-sized stationery manufacturers which given priority to with the processing are difficult to meet the needs of diversity of the consumers.
