The latest GfK retail data shows that as the temperature in China begins to rise, so does the demand for power tools. As the industry enters its usual "hot season”, sales units are experiencing positive increases – in March 2012, they grew by 12% when compared to February 2012. The sales generated from the traditional channel during this period were significantly higher than those from modern channels, i.e. DIY superstores and Cash and Carry’s. This trend often occurs because power tool consumers are enthusiasts who prefer to purchase products in traditional hardware stores. Source: gfkrt.com
Source:
http://www.gfkrt.com/news_events/market_news/single_sites/009805/index.en.html
