Wine Tasting Network, the premier e-tailer offering an expansive selection of wine and related gifts, announced today that it is re-launching and rebranding WineTasting.com in conjunction with a multi-channel social and digital consumer centric experience.
This multi-channel platform leverages advanced behavioral technology to enhance and customize programs and wine offerings, dramatically improving the site's relevancy to each consumer. The content marketing strategy tracks social and digital engagement, favorite touch points and buying habits to personalize the consumer experience. This experience, combined with an extensive inventory of curated wines, enables the consumer to discover, explore, and purchase wine regardless of channel.
Currently, Wine Tasting Network offers three distinct experiences. WineTasting.com is the main portal and includes current release and library wines from Napa Valley and beyond. NapaConnection.com is a flash site offering a daily deal for those looking to try something unique and interesting. Ambrosia.com is simply about luxury, offering rare hand-selected and curated wines for the discerning customer.
"Wine just got personal," says Steve Schepman, President of Wine Tasting Network. "We've endeavored to crack the code on customer engagement, segmentation, and experience. For years, online wine retailers have been trying to emulate companies like Amazon, Zappos, and Pandora by delivering a truly tailored customer experience. Until now, they've all fallen short of that goal. We've figured out how to make it happen with the re-launch of WineTasting.com. As an artisanal and entrepreneurial company, we have the flexibility and adaptability to create a highly customized and relevant experience for our customers."
Over time, Wine Tasting Network becomes a personal shopper, presenting a unique buying experience focused on what individual customers care about. Each offer is timely, personalized, and has greater relevancy to the buyer, delivered through any number of channels, including website, email, social networks, SMS, affiliates, phone and catalog.
Wine Tasting Network offers a broad range of products and experiences that identify and serve the increasing number of consumer profiles proliferating the wine market, from Price Driven to Enthusiasts to more traditional Collectors, and everyone in between. WineTasting.com customers will now have greater opportunities to explore, express and enjoy themselves more than with any other wine shopping experience.
With more than 20 years in the business, Wine Tasting Network has accumulated an impressive collection of curated wines. Selections include highly sought-after Library wines, such as Livingston Moffet, Chappellet, Scarecrow, Screaming Eagle, Joseph Phelps, Fisher Family, Spotswoode, Delectus, and Corley, as well as current vintages which are available for purchase by discerning customers only through Wine Tasting Network. In addition, the company offers rare wines from Premiere Napa Valley auction lots, and other unique sources.
