The new set of web pages, created with the assistance of long-term internet technology partner Zeta Communications, brings the Group’s 2008 site up to date with a “significant” focus on tablet and smartphone use, according to Benson.
Benson Group marketing manager Nikki Clark said: “When looking at our five-year-old Benson Group web site we had to admit to ourselves that it was becoming a little dated, and had in fact been surpassed in technological terms in certain areas.
“That is simply down to the speed of development that has taken place in the internet world. This whole experience has shown us that in fact there are many web sites that are significantly behind the development curve – especially when you try to view them on tablet and smartphone devices.
“Alarming though it might seem, tech industry experts are already convinced that mobile will become the dominant screen before the end of this year, overtaking desktop equipment as the preferred viewing platform. That simple but scary point suggests that if you’re planning and building a new web experience right now, it’s very likely that over 50% of your visitors will be smartphone or tablet users. By extension, therefore, ‘mobile first’ is already here!”
