Efficient Power Conversion Corp (EPC) of El Segundo, CA, USA, which makes enhancement-mode gallium nitride on silicon (eGaN) power field-effect transistors (FETs) for power management applications, says that, to support its accelerating growth, Nick Cataldo has joined its leadership team as senior VP of global sales & marketing.
Cataldo has over 35 years of marketing and sales operation experience within the semiconductor industry. His primary responsibilities at EPC are creating and implementing sales and marketing strategies to achieve the firm's global sales objectives.
"Nick Cataldo has extensive experience in leading-edge power semiconductors as well as recent experience in new materials that are edging out the incumbent silicon," says CEO & co-founder Alex Lidow. Cataldo joins EPC from United Silicon Carbide, where he was VP of global sales. Previously, he held senior sales and marketing leadership positions at International Rectifier and Semtech.
"This is the first time in 60 years that there is a technology that is both higher performance and lower cost to manufacture than silicon," comments Cataldo about EPC.
In addition, Steve Colino will assume the title of VP of strategic technical sales, reporting to Cataldo. In his new role, Colino will be able to concentrate on customers who are looking to take maximum advantage of eGaN technology and its IC capability to increase functionality and value to their end-use customers, says the firm. "Steve is the one who put EPC in a position of rapid growth and he is uniquely qualified to drive our technology and business to the next level by working with our most innovative customers," says Lidow.
