Japan Toy Import Value Trend from 2010 to 2012
Japan's import value of toy from 2010 to 2012 amounted to 1.660 billion US dollars, 1.905 billion US dollars and 2.089 billion US dollars. The import value of 2012 increased by 9.66% year on year, and increased by 25.89% compared to that of the same period of 2010.
Japan Toy Major Import Countries/Regions from 2010 to 2012
| NO. | Export Countries/Regions | Export Value (Thousand USD) | Export Value Growth Compared 2012 to 2010 | ||
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| 2010 | 2011 | 2012 |
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| 1 | China | 1,432,199 | 1,663,506 | 1,796,106 | 25.41% |
| 2 | Vietnam | 39,928 | 45,195 | 78,398 | 96.35% |
| 3 | Thailand | 45,566 | 43,132 | 40,718 | -10.64% |
| 4 | Denmark | 24,913 | 27,874 | 35,150 | 41.09% |
| 5 | Taiwan | 23,233 | 25,968 | 30,340 | 30.59% |
| 6 | Philippines | 13,292 | 12,025 | 18,275 | 37.49% |
| 7 | Germany | 12,227 | 12,993 | 13,118 | 7.29% |
| 8 | Czech | 11,384 | 14,067 | 11,062 | -2.83% |
| 9 | South Korea | 8,382 | 10,092 | 9,912 | 18.25% |
| 10 | USA | 10,380 | 9,881 | 9,440 | -9.06% |
| 11 | Hungary | 7,015 | 4,747 | 7,218 | 2.89% |
| 12 | Italy | 4,845 | 5,370 | 5,018 | 3.57% |
| 13 | Hong Kong | 4,158 | 4,043 | 5,010 | 20.49% |
| 14 | Spain | 4,618 | 4,865 | 4,041 | -12.49% |
| 15 | Indonesia | 1,717 | 1,975 | 3,634 | 111.65% |
| 16 | Switzerland | 1,754 | 2,282 | 2,820 | 60.78% |
| 17 | Malaysia | 2,207 | 3,367 | 2,660 | 20.53% |
| 18 | Mexico | 585 | 1,022 | 1,965 | 235.90% |
| 19 | Austria | 1,252 | 1,111 | 1,503 | 20.05% |
| 20 | UK | 1,289 | 1,542 | 1,464 | 13.58% |
China, Vietnam and Thailand were the three largest toy import markets of Japan toys from 2010 to 2012. Among the top twenty toy import markets in 2012, Japan's import value of toys from Indonesia and Mexico increased by 111.65% and 235.90% compared to the same period of 2010, which is a large increase, but the import value from Thailand, the Czech Republic, the United States and Spain decreased compared to 2010.
Japan Toy Major Import Countries/Regions Market Share from 2010 to 2012
| NO. | Export Countries/Regions | Import Value Percentage | ||
|
|
| 2010 | 2011 | 2012 |
| 1 | China | 86.30% | 87.31% | 85.97% |
| 2 | Vietnam | 2.41% | 2.37% | 3.75% |
| 3 | Thailand↓ | 2.75% | 2.26% | 1.95% |
| 4 | Denmark | 1.50% | 1.46% | 1.68% |
| 5 | Taiwan | 1.40% | 1.36% | 1.45% |
| 6 | Philippines | 0.80% | 0.63% | 0.87% |
| 7 | Germany↓ | 0.74% | 0.68% | 0.63% |
| 8 | Czech | 0.69% | 0.74% | 0.53% |
| 9 | South Korea | 0.51% | 0.53% | 0.47% |
| 10 | USA↓ | 0.63% | 0.52% | 0.45% |
| 11 | Hungary | 0.42% | 0.25% | 0.35% |
| 12 | Italy↓ | 0.29% | 0.28% | 0.24% |
| 13 | Hong Kong | 0.25% | 0.21% | 0.24% |
| 14 | Spain↓ | 0.28% | 0.26% | 0.19% |
| 15 | Indonesia | 0.10% | 0.10% | 0.17% |
| 16 | Switzerland↑ | 0.11% | 0.12% | 0.13% |
| 17 | Malaysia | 0.13% | 0.18% | 0.13% |
| 18 | Mexico↑ | 0.04% | 0.05% | 0.09% |
| 19 | Austria | 0.08% | 0.06% | 0.07% |
| 20 | UK | 0.08% | 0.08% | 0.07% |
Note: “↑”represents that the indicators listed continued to increase from 2010 to 2012, “↓”represents that the indicators listed continued to decrease from 2010 to 2012.
Judging from the market share, China is Japan's most important import source area of toys, and more than 80% of Japan toys are imported from China. The import value of 2010-2012 in proportion of Switzerland and Mexico continued to rise, while that of Thailand, Germany, the United States, Italy and Spain continued to decline.
Japan Toy Major Import Countries from Jan. to August in 2013
| NO. | Major Export Countries/Regions | Export Value of Jan.-August 2013 (thousand US dollars) | Year on Year | Percentage |
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|
|
|
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| Total | 1,244,552 | -3.15% | 100% |
| 1 | China | 1,054,924 | -4.39% | 84.76% |
| 2 | Vietnam | 47,414 | -4.61% | 3.81% |
| 3 | Thailand | 32,908 | 32.85% | 2.64% |
| 4 | Taiwan | 19,826 | 3.45% | 1.59% |
| 5 | Denmark | 16,225 | -25.71% | 1.30% |
| 6 | Philippines | 11,381 | 4.87% | 0.91% |
| 7 | Mexico | 9,499 | 1569.42% | 0.76% |
| 8 | Germany | 8,335 | 10.15% | 0.67% |
| 9 | South Korea | 6,630 | -3.87% | 0.53% |
| 10 | USA | 5,940 | -7.07% | 0.48% |
| 11 | Hong Kong | 3,730 | 25.89% | 0.30% |
| 12 | Czech | 3,275 | -53.81% | 0.26% |
| 13 | Spain | 3,268 | 24.73% | 0.26% |
| 14 | Indonesia | 3,148 | 38.43% | 0.25% |
| 15 | Malaysia | 2,962 | 46.06% | 0.24% |
| 16 | Italy | 2,798 | -11.20% | 0.22% |
| 17 | Hungary | 2,078 | -37.67% | 0.17% |
| 18 | UK | 1,503 | 57.71% | 0.12% |
| 19 | France | 908 | 68.46% | 0.07% |
| 20 | Canada | 807 | -22.92% | 0.06% |
From Jan. to August in 2013, Japan toy major export countries and regions were China, Vietnam, Thailand, Taiwan, Denmark, the Philippines, Mexico, Germany, South Korea and the United States and so on. Among Japan top twenty toy import countries and regions from Jan. to August in 2013, Japan's import value of toys from Mexico increased by 1569.42% compared to the same period of 2010, which is a large increase.
(Source: UN COMTRADE)
