Nexen Tire America Inc. chose the first day of the SEMA (Specialty Equipment Market Association) Show in Las Vegas to launch its associate dealer program: Next Level.
The program was designed to create loyalty between dealers and distributors, according to Kyle Roberts, director of marketing. Approved Nexen tire retaliers who purchase tires through an authorized program distributor will be eligible to join the program beginning Jan. 1, 2015.
Dealers must purchase a minimum of 400 Nexen tires in a calendar year to qualify for cash-back rewards and volume bonuses. Reward payouts are contingent on maintaining a minimum 100 units purchased per-quarter average, although there is a catch-up policy.
Up to 20% of a dealer's Nexen purchases as part of the program can be made by a secondary authorized Next Level distributor.
Dealers with multiple locations can combine purchases to reach higher tiers. Roberts said a dealer who earns all the rewards offered under Next Level can, with the program's cash payouts, save
* up to $10 per high performance tire purchased;
* up to $8 on every other tire purchased.
Also as part of the program, random prize drawings will be held at the end of every quarter. The Grand Prize winner will win a trip and a minimum of $75,000 -- with the chance to win $1 million. First prize is the choice between a new truck, valued at close to $45,000, or $30,000.
Nexen will randomly select an additional 750 winners per quarter (3,000 for the year) to receive prizes between $250 and $500.
