Two classic brands collaborate to create the sweet taste of success. Hasbro, Inc. has signed a global licensing agreement with PEZ International to develop a MY LITTLE PONY-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls.
Consumers will be able to unwrap the treats beginning in early 2015 in Germany, France and Austria followed by additional markets worldwide. The new dispensers and candy will be on display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia, London on October 7-9.
The MY LITTLE PONY line of three PEZ dispensers will be based on PINKIE PIE, TWILIGHT SPARKLE and RAINBOW DASH and the assorted fruit candy range will include lemon, strawberry, orange and cherry flavors.
"This is a colorful pairing of two brands with strong pop culture followings," said James Walker, Hasbro Vice President of Brand Licensing, Europe. "The MY LITTLE PONY property has grown to represent more than $650 million at retail supported by a global fanbase that is deeply drawn to the brand's character-based stories of friendship and magic. PEZ represents an equally avid worldwide consumer base that craves continuous dispenser and candy innovation. We envision the MY LITTLE PONY PEZ line to be a big hit among consumers of all ages."
"We are very excited to have the MY LITTLE PONY branded PEZ dispensers in our product range for 2015. The property is a classic, and growing. As PEZ always tries hard to meet the expectations of its young fans and consumers, the MY LITTLE PONY range is the perfect match", says Gabriele Hofinger, Head of Marketing and Licensing at PEZ.
The MY LITTLE PONY branded PEZ dispensers and candy will be available at popular retail outlets worldwide.
