3M's locally-developed Post-it 'Super Sticky' television commercial has been judged the most "impactful" ad on TV in New Zealand.
The recognition was awarded without any push from 3M as the accolade was determined by consumers.
The Ad Impact Award is bestowed on the TV brand ads that are proven to have the biggest impact on consumers.As part of its regular consumer surveys, Research firm Colmar Brunton asked around 200 New Zealanders to rate all the new consumer brand TVCs on four key criteria covering aspects such as impact and awareness.
"Since the release of our integrated super sticky program in Australia and New Zealand, our Post-it Super Sticky Notes have increased market share and delivered highly profitable sales growth for our dealers, " said senior Post-it brand manager, Brent White .
