The brand, which rolled out into independent chains this month, was founded by James Shillcock. Vivid is a range of beverages blended with 'super-food' Matcha.
According to BrandOpus, the brand identity "integrates the word Vivid with an outline of an active head, conveying the idea that the range invigorates, encourages, and stimulates the mind to be able to Think Vivid". The agency created the brand, packaging, digital design, point of sale material and print advertising.
Paul Taylor, executive creative director at BrandOpus, said: "We were tasked with creating a brand that would reflect the unique proposition of a chilled matcha drink.?The brand identity establishes a metaphor for the effect that matcha has on your mind. This acts as a shortcut for consumers to understand what makes Vivid different to its competitors. The bold and vivid colours of the brand deliver standout and differentiation in a colourful and congested category"
James Shillcock, founder, Vivid Drinks added: "We're?thrilled with the creation of the Vivid brand. BrandOpus has brilliantly captured the benefits of an invigorated and focused mind that Matcha delivers. We've got a pack that asserts our unique space in the lifestyle and health drinks market and allows Vivid to lead the flourishing Matcha RTD category. Trade buyers are excited by our brand's originality and stand-out and we've seen an astonishing level of pre-orders."
Vivid is available at independent stores Whole Foods Market, Planet Organic, and As Nature Intended.
