HIGH POINT -- Case goods importer Folio 21 will introduce a dining room program at the fall market here that the company says will complement its best-selling bedrooms and target the "sweet spot" between casual and formal dining.
The dining continues Folio's focus on better-end goods at affordable prices with multi-step finishes, hand-applied distressing and detailing, a press release said.
Plans are for the line to begin shipping to retailers in January. Retail price points for a five-piece set range from $899 to $1,299. The program includes sideboards and china cabinets and bar-height and counter-height options for stools and chairs.
"We started talking with retailers about correlated dining right from the beginning," said Bill Benton, president and CEO. "Now that our bedroom program is in place and growing, we're ready to add another key product category with an equally strong value proposition."
Correlated dining includes Avignon, a Hilco Woudstra design in transitional style in poplar solids and primavera veneers and champagne-finished hardware, bowed panel drawer fronts; Cologne, a large-scaled European traditional design; Lisbon, a clean-lined transitional set; and Metro, a contemporary group in rosewood veneers.
A fifth dining group, as yet unnamed, will accompany a new transitional bedroom with a contemporary feel and mixed-media effect, in ash solids and veneers with mirror inserts.
The company offers retailers the ability to mix and match orders from any of its collections in a single container.
The groups will be shown in Folio's showroom in the International Home Furnishings Center, W-647, which is being expanded by 3,600 square feet. The High Point Market runs Oct. 13-18.
