US-based personal care company Kimberly-Clark has introduced new look packaging across its range of Huggies Pull-Ups potty training pants.
The new design features Huggies Pull-Ups logo on both boy and girl variants, describing the key features of the product to help parents understand the benefits of a potty training pant.
The girl's packs feature pretty pink colors and Minnie Mouse on the front with both Minnie and Disney Princess designs on the product. Bold blue in color, the boy's packs host Disney Cars characters.
Huggies Pull-Ups brand manager Sarah Gamble said, "The new look Pull-Ups? potty training pant design helps them to stand out on the shelf and provides a fresh, modern look whilst also educating parents on the product features and benefits."
A pair of Pull-Ups potty training pants are displayed on the backside of the pack with pointers highlighting the benefit of the training pants. This has information about their wetness indicator and the easy up and down design.
Pull-Ups Night-Time versions also underwent an overhaul with a new purple color, which is being used to help differentiate between day and night-time variants.
Kimberly-Clark plans to roll out the new packs across stores in the UK in summer 2013.
