The 25cl cup, a first in the beer market in France, features the logo and website address of C10 embossed on the body of the cup, which can be customised to promote an event, a brand of beer, or one of the member companies of the group.
Alain Bourdil, President of Ariege Drinks Distribution, part of the C10 Group, said: "The new cup created with RPC is more modern and particularly highlights our stylish logo."
Source:
http://www.packagingnews.co.uk/design/new-packs/rpcs-beer-cup-offers-branding-opportunities/
