Cotton Council International (CCI) delivered U.S. cotton sourcing assistance to major apparel industry players at the Texworld and Première Vision trade shows in Paris. CCI and Cotton Incorporated jointly exhibited at the shows, with the stand at Texworld also featuring a Supima section.
The shows – representing the largest combined exhibition of the world’s apparel manufacturers – provided a venue for CCI to promote U.S. cotton and its global marketing and licensing program. Two Turkish knitters signed COTTON USA licenses for products totaling 8,260 bales of U.S. cotton. Nine other companies approached CCI about becoming COTTON USA licensees. Additionally, 11 COTTON USA-licensed mills displayed products at Texworld.
In addition to sourcing support and COTTON USA licensing, the stand also focused on consumer research, fashion trends and technical innovations. CCI, Cotton Incorporated and Supima supplied information on U.S. cotton’s sustainable cultivation and global developments in the cotton and apparel sectors. Cotton Incorporated’s “Colors and Surface Forecast” presentation gave visitors the opportunity to learn more about fashion trends for Fall/Winter 2014-2015.
Representatives from various segments of the cotton textile supply chain met at the booths. COTTON USA helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers to identify new business contacts. International brands and retailers visited the booths, including: Marks and Spencer, George, ASOS, Tesco, Under Armour, JC Penney, Primark and Woolworths. Texworld and Première Vision featured a combined 1,399 exhibitors and 70,154 visitors from 105 countries.
