British papermaker James Cropper is set to introduce new Tailor Made service at the y Packaging Innovations and Luxury Packaging exhibitions in Olympia, London.
The Tailor Made service provides extensive variables, including individual fibres. They can be engineered, colored, converted and embossed.
Retailers can use the coffee cups or post-consumer waste as variables. The unique shades of soft-touch papers can be developed for a sophisticated impression.
James Cropper global packaging director Susan Wilson said: “Creating personalised solutions to brands’ paper requirements has always been at our core but now, with Tailor Made, we’re taking our bespoke service to a new level.
“Being fully immersed in the world of premium and luxury, we know how important it is for brands operating in that sector to stand out and express their individuality through their packaging, and we’re here to work closely with them to facilitate that.”
“The Tailor Made service allows brands to tell their story through paper and explore the endless creative possibilities presented by such a versatile product.”
Packaging Innovations and Luxury Packaging exhibitions, which will take place on 14 and 15 September, will bring together around 170 suppliers and4,000 packaging buyers to share ideas and establish working relationships.
James Cropper will showcase its premium paper ranges and packaging solutions at the event.
