Australia’s green-and-gold kangaroo, the Australian Made, Australian Grown (AMAG) logo, has become a registered certification trade mark in Singapore.
Every year for the past three years the logo has made its mark in another Asian country – it was registered in South Korea in 2013 and China in 2012. It is also a registered certification trade mark in the US.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited, which administers the logo under a formal contract with the Australian Government. The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only). To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 2000 businesses are registered to use the AMAG logo, which can be found on some 15,000 products sold here and around the world.
Australian Made Campaign to push for recognition in more Asian countries
Australian Made Campaign said more Asian countries are to follow, in line with the growth in exports to the region.
“The Australian Made Campaign is proud to support Australian exporters, and help boost sales of genuine Aussie products and produce in Asian markets,” said Ian Harrison, Australian Made Campaign Chief Executive.
“Australia’s reputation for high quality, high health and safety standards throughout our manufacturing and processing industries, and a clean, green environment in which to grow produce continue to drive demand overseas, and the logo readily connects those qualities to genuine Aussie goods,” Mr Harrison said.
“The fact that these registrations can also now provide a legal framework – under local laws in those different countries – for our exporters to rely upon should their goods be copied or used without proper authority, is a win for Australian farmers and manufacturers,” Mr Harrison said.
Logo used to boost sales of Australian products
The Australian Made Campaign said the network of overseas businesses using the AMAG logo to boost the Asian sales of their imported Australian products and produce was also growing steadily.
In Singapore the list of businesses using the logo in this way now includes some of the biggest distributors and retailers in Asia, including Benelux Flowers and Food Pte Ltd, Cold Storage and NTUC Supermarkets.
A chain of Australian Made branded stores was recently established in South Korea, and just last month it was it was announced that 200 Australian Made branded stores would launch in China next year.
