The London agency has given what it describes as a "glossy, vibrant, psychedelic" look to the sweet packs.
Aesop has created a collection of weird, wacky and wonderful examples – each representative of the four flavour variants; Bubblegum, Strawberry Milkshake, Rhubarb & Custard and Blue Raspberry Sour.
Executive creative director Martin Grimer said: "We had great fun with this campaign – it's not every day that you get your new business director gurning for a living! The Chewy Bonbons are aimed at a younger audience so the design needed to be colourful and fun and engaging. It was also vital that both the design and the campaign communicate the chewy experience and flavour hit."
The work for Chewy Bonbons is part of an ongoing integrated campaign by Aesop for Bristows and includes packaging, POS and print. The agency recently designed a new look for Bristows traditional brand.
