Trade Resources Industry Views New Protective Warp to Allow Wine Bottles Displayed Securely on Retail Shelves Was Created

New Protective Warp to Allow Wine Bottles Displayed Securely on Retail Shelves Was Created

Global shrink management solutions supplier Checkpoint Systems has created a new protective warp solution for the UK-based Hedonism Wines to allow its wine bottles to be displayed securely on retail shelves without damaging the bottle's appearance.

Checkpoint created a special wrap, which has been designed to set off an alarm whenever a bottle is taken past a security antenna.

The Steel Grip Bottle Wrap device from Checkpoint's brand Alpha reveals the bottle top and allows customers to examine the cork. The wrap contains a rubber insert which prevents any accidental damage happening to the foil of the bottle.

Checkpoint Shrink Management & Merchandise Visibility Solutions business president & chief sales officer Per Levin said the company's aim was to create a solution which was worthy of the merchandise Hedonism Wines offers.

"Retailers need new solutions to deter theft and ensure the merchandise is available for open display to enhance the shopping experience. It is even more critical at luxury stores where most of the merchandise requires a discreet but effective solution," Levin said.

Source: http://protective.packaging-business-review.com/news/checkpoint-creates-protective-wraps-for-hedonism-wine-bottles-100413
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Checkpoint Creates Protective Wraps for Hedonism Wine Bottles